The chart-topping songstress Beyonce sent her first tweet, launched a Tumblr blog and redesigned Beyonce.com on April 5. This week, the singer is revealing her #BeyHive app in the Apple App Store and on Google Play.
#BeyHive is the new mobile home for fans. The colorful app — which looks like a mix of Facebook, Twitter and Foursquare — was built for Beyonce buzz.
Users must sign into the free app with a Twitter account. Fans can access Beyonce-related news, her entire discography (with sample audio and links to buy tracks) and current concert schedule. Badges are also up for grabs with activity.
Fans are encouraged to generate their own news. They can earn points for tweeting about #BeyHive, checking in at events and liking photos within the app. Hashtags such as #BeyVideos, #BeyNewSite and #BeyLove are used.
Tweets with the #BeyHive hashtag are collected and showcased in a live stream on the website.
See the video above for more about the app’s social features. The digital community, with Queen Bey, at its center has its own vocabulary — to which it’s good to have a guide handy.
Do you think digital fan bases for celebrities will be a hot trend? Sound off in the comments.