Aiming to help curate the site’s vast array of content, Tumblr has launched a new initiative called Storyboard, billed as “tales from behind the dashboard.”
The micro-blogging platform and social networking website will be posting regular features from those within the Tumblr community with an interesting story to tell. Whether it’s highlighting content from writers and musicians to animators, scientists and comedians, Storyboard will highlight one new story each day and become a hub for in-depth conversations within its community.
“We could never possibly tell everyone’s story, even if we told 100 stories a day,” Tumblr Editor-in-Chief Chris Mohney said in a video post via Storyboard.Tumblr.com. “But we can help bring people to light that one sector of the community may never encounter through their natural organic reading of Tumblr.”
To kick off the new effort, Tumblr has featured content from former R.E.M. singer Michael Stipe, The New York Times, Afghanistan and the design mechanics of the Tumblr Dashboard.
Tumblr is looking for submissions, as well. If you’re interested in submitting a story or idea, post it on Tumblr with the hashtag #storyboard.
“Our editors will monitor the tag and the community’s interactions there, promoting stories that resonate,” Tumblr said on the site. “And if your story really works, we’ll ask to expand it for publication on Storyboard itself.”
In February, Tumblr hired editor-in-chief Chris Mohney, formerly senior vice president of content at BlackBook Media, and executive editor Jessica Bennett, previously a senior writer editor at Newsweek and The Daily Beast. Both Mohney and Bennett will be overseeing the Storyboard project.
Tumblr has grown drastically since its launch in 2007. As of late February 2012, the site boasted more than 46 million blogs and brought in 13.4 million unique visitors each month, according to data from comScore.
What do you think of Tumblr’s new Storyboard initiative? Let us know in the comments.