Google’s call for medium-sized cities to pilot its high-speed broadband network has attracted the marketing wit of another locale: Greenville, South Carolina.
Citizens of Greenville have launched the “We Are Feeling Lucky” campaign –- an obvious play on Google’s “I’m Feeling Lucky” button — an effort that will culminate in citizens trying to form “the world’s first and longest human Google chain.” Glowsticks will apparently be involved in the event, scheduled to take place on the evening of March 20.
The site makes heavy use of Google products and services — likely not a coincidence — in getting its message across. There’s also a social media component, with “We Are Feeling Lucky” having a YouTube channel featuring citizen videos, a Facebook event for the “Google on Main” event and a Twitter hashtag: #LuckyGVL. Here’s one of the YouTube clips featuring a variety of Greenville residents:
While citizens work to spread the message and draw Google’s attention, a formal proposal from the city is in the works to be submitted to Google by the March 26 deadline.
Greenville joins a growing list of cities that are getting creative in hopes of landing Google’s fiber. Topeka, Kansas, drew headlines when it unofficially renamed itself Google, Kansas. Duluth, Minnesota, went viral (to the degree a video about a public infrastructure proposal can) with a YouTube video. Columbia, Missouri, has 5,000+ fans of a Facebook Page supporting Google Fiber in their town.
When Google announced its plan to launch the fiber network test, the company made it clear to us that it has no plans to become an ISP. Nonetheless, it appears that lots of cities would be more than happy to serve as the test bed for its vision of a faster Internet, which its claims will have speeds of up to 100x typical connections.
Which campaign for Google Fiber has been your favorite so far? Let us know in the comments.